Packaging Communications

We write about packaging – copywriting, website content, press releases, thought leader articles, white papers, newsletters, blog posts – and tell the stories of the people that make the packaging.

hello.

I’m Emma-Jane Batey.

I am the founder of I Can Do Better, a Packaging PR & Communications Consultancy established in 2003.

I am proud to say that we have worked with many of the world’s most interesting packaging manufacturers – from start-ups to global leaders – working together to create and maintain voices that build loyalty, engagement and enthusiasm, both internally and externally.

We are always happy to shout about companies that are doing packaging differently. From thought leader articles to press releases to voiceovers, blogs to internal communications campaigns to corporate newsletters, we listen to what you want and write what you need.

Retained, regular or random one-off projects, we easily integrate into your team and always manage to find and share the stories behind your packaging.

What We do.

Consultancy, retained, regular or ad hoc, I Can Do Better works with multinational packaging producers to create the content that suits their customers.

With a deep understanding of the specific issues that impact on the packaging industry, sustainability and the circular economy is never far from our work. We take a pride in sharing the sustainability actions of our clients and to make sure their customers, potential customers and their own employees know what is being done to make their packaging (and their business) as sustainable as possible.

Services include copywriting, case studies, website content, press releases, newsletters, blog posts, social media posts, media relations, script writing, awards entries and tone of voice development.

why we do it.

The global packaging industry has changed so much in recent years and continues to evolve, with the appreciation of the purpose and responsibility of packaging clearer now than ever. The stories that can be told reflect the innovation, investment and inspiration of the people that work in packaging; the engineers, designers, production managers, general managers and everyone who’s career is touched by packaging.

I Can Do Better is inspired to share these packaging stories with fellow employees through internal communications, and external stakeholders throughout the supply chain with press releases, articles and digital content.

Articles & Blogs

Trend articles, thought leader pieces, interviews with senior management, employee profiles...

Press Releases

Latest product releases, investments, expansion...

White Papers & Case Studies

Technical articles, client case studies, application profiles...

Digital Content

Website content, LinkedIn articles, blog posts...

what they say.

S. Peters Packaging Industry Article

I've worked with Emma-Jane on a number of packaging trade articles and I have to say she has impressed me every time; her knowledge of the industry is great and she has a very personable yet professional way of managing to get the best interviews with senior clients!

Elena.P Plastic packaging manufacturer

"We've worked with I Can Do Better for some years now, developing whatever content we need at different times, including newsletters for customers, press releases, and a number of product pages for our website. They always make our technical information sound interesting!"

Marcel.S Glass packaging supplier

"Emma has really helped to define our tone of voice and is able to bring our content to life in a way that suits our customers' needs perfectly"

Alex.M Packaging sales

"We think of Emma as part of our PR team; we're a small company and we need regular content, but not enough to employ someone full time. She is quick to respond to our needs and understands exactly how to convey the message we want to get across."